Just in time for Super Bowl 2022, Cutter Director, Nika Offenbac braved the 'wild' of a fan watch party to tell the tale of the Sideline Snacker, a fictional gadget from Heluva Good! that imagines a remote-controlled machine that delivers chips and dips on game day. Tackled with all the mystery and majesty of a David Attenborough nature mockumentary, this hilarious campaign made fans of us all.
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