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Writer's pictureLauren Anderson

Edwards' Powerful New Campaign for CIBC Captures the Emotional Journey of Embracing New Beginnings

In Jessica Edwards' new campaign for CIBC, she captures two families' powerful life changes authentically and through a filmic lens, sharing a message of hope and determination. The campaignshowcases the challenges and emotions of starting a new chapter in a new country, but also the promise of a better future. The campaign is a powerful reminder that with determination and sacrifice, anything is possible! 



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